Homepride Fred is a true British institution and for over 60 years has remained one of the nation’s most familiar and iconic mascots. During the 1990s and into the new 21st century, Wade produced many limited edition figures of Fred in a variety of guises. We are pleased to offer a selection of these collectable Wade figurines and Whimsies – a wonderful piece of Wade and British history rolled into one. Take a look at the range available today!
Celebrating Homepride Fred’s Wade Story.
A tribute to one of Britain’s most familiar and much-loved advertising icons, brought to life through the wonderful craftsmanship of Wade.
From classic figurines to limited editions, Homepride Fred remains a cherished part of both Wade collecting and British nostalgia.
Celebrating Homepride Fred's Wade Story
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USA New Tariffs - September 2025
Collectors in the USA ordering from our website will see no change once the new tariffs are implemented. The tariffs will be collected at the UK end before shipping so there will be no charges on delivery. USA collectors can order from us with confidence with our usual friendly customer service. Carry on collecting.
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Contact Information
C&S Collectables Direct
PO Box 158, Arundel,
West Sussex, England, BN18 8DZ
Tel: +44 (0) 1243 555371 or +44 (0) 7767 475944
Our business hours
| Monday - Friday | 10:00 - 16:00 |
| Outside of business hours you can contact us by email csdirect@compuserve.com or leave a message on + 44 (0) 7767 475944 or +44 (0) 1243 555371 | |
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